For Immediate Release
For more information, contact:
Paige Coniglio, Marketing Director
Paige.Coniglio@cblproperties.com | 910-839-6171
Mayfaire Welcomes Ben & Jerry's
Wilmington, NC (January 13, 2026) – Mayfaire Town Center is thrilled to announce that Ben & Jerry’s will open in Spring 2026, bringing its legendary flavors and fun-loving vibe to Wilmington. Known for bold taste and social responsibility, Ben & Jerry’s adds a delicious twist to Mayfaire’s mix of shopping, dining, and entertainment.
The new shop will serve fan-favorite classics like Chocolate Chip Cookie Dough and Half Baked, along with limited-batch flavors, vegan options, and seasonal specials. Guests can expect the full Ben & Jerry’s experience, from waffle cones made fresh in-shop to a welcoming space designed for gathering with friends, families, and neighbors.
"We’re thrilled to be joining the Wilmington community and opening our doors at Mayfaire," said Antonio McBroom, Franchise Owner. "Wilmington’s vibrant culture, strong sense of community, and love for great food make it the perfect place for our next scoop shop. We can’t wait to serve smiles, sundaes, and a little extra joy this spring."
Located at 951 International Drive in Mayfaire, the shop will be easily accessible to both locals and visitors, offering a sweet stop while shopping, dining, or enjoying everything the area has to offer.
More details, including the official opening date and grand opening celebrations, will be announced in the coming weeks.
"We’re excited to scoop up Ben & Jerry’s at Mayfaire," said Paige Coniglio, Marketing Director. "This sweet addition makes every visit even more fun and flavorful."
About Ben & Jerry's
Founded in Vermont in 1978, Ben & Jerry’s is known for its rich, creamy ice cream, creative flavors, and commitment to using responsibly sourced ingredients. Guided by its three-part mission, the company strives to make the best possible ice cream in the nicest possible way while supporting communities and social causes around the world.
About Mayfaire
Owned and managed by CBL Properties of Chattanooga, Tennessee, [NYSE:CBL], Mayfaire is a shopping, dining and entertainment experience comprised of Mayfaire Town Center and Mayfaire Community Center. The 610,000-square-foot Town Center is anchored by Belk and a 16-screen Regal Cinema, featuring an IMAX theater, as well as junior anchors, including Dave and Buster’s, The Fresh Market, World Market, Pottery Barn, ULTA and Michael’s. The center offers leading retail brands, such as Anthropologie, Free People, FP Movement, H&M, J.Crew Factory, LOFT, lululemon, Madewell, Warby Parker, White House | Black Market and Williams Sonoma and restaurants, including Brixx Wood Fired Pizza, First Watch and CAVA Restaurant. For more information, including a complete list of retailers, restaurants, entertainment options, and a shopping center map, visit Mayfaire.com.