For Immediate Release
For more information, contact:
Paige Coniglio, Marketing Director
Paige.Coniglio@cblproperties.com
Lovesac to Make Themselves at Home in Mayfaire Town Center
Wilmington, NC (March 4, 2026) – Mayfaire Town Center is excited to announce the arrival of Lovesac this summer, bringing its signature Sacs, Sactionals, and industry‑leading comfort to Wilmington. Known for its "Designed for Life®" philosophy and built‑in StealthTech™ surround‑sound technology, Lovesac blends flexible, modular furniture with durable, washable covers that adapt beautifully to every lifestyle.
Opening at 6858 Main Street, the new showroom will give shoppers the opportunity to explore modular seating configurations, experience fan‑favorite fabrics, and discover customizable options to build the perfect setup for any home. With a focus on comfort, sustainability, and style, Lovesac adds another best‑in‑class retailer to Mayfaire’s expanding lineup.
"Lovesac is all about creating spaces where life happens, and Mayfaire is the perfect place to make that happen," said Paige Coniglio, Marketing Director. "We’re thrilled for guests to kick back, relax, and stay awhile."
In addition to KidStrong’s opening, shoppers can also look forward to an expanded retail experience at Rack Room Shoes at 6859 Monument Drive. The popular footwear retailer has expanded its store by an additional 5,000 square feet, offering an even wider selection of shoes for the entire family.
Known for its famous Buy One, Get One 50% Off promotion, Rack Room Shoes continues to be a go-to destination for value and variety, now with more space and more styles than ever before.
About LoveSac
Based in Stamford, Connecticut, The Lovesac Company [NASDAQ: LOVE] is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers’ lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called Snugg™.
About Mayfaire
Owned and managed by CBL Properties of Chattanooga, Tennessee, [NYSE:CBL], Mayfaire is a shopping, dining and entertainment experience comprised of Mayfaire Town Center and Mayfaire Community Center. The 610,000-square-foot Town Center is anchored by Belk and a 16-screen Regal Cinema, featuring an IMAX theater, as well as junior anchors, including Dave and Buster’s, The Fresh Market, World Market, Pottery Barn, ULTA and Michael’s. The center offers leading retail brands, such as Anthropologie, Free People, FP Movement, H&M, J.Crew Factory, Kendra Scott, LOFT, lululemon, Warby Parker, White House | Black Market and Williams Sonoma and restaurants, including Brixx Wood Fired Pizza, First Watch, and CAVA Restaurant. For more information, please visit Mayfaire.com, find us on Facebook @Mayfaire, or Instagram @mayfairetowncenter.